Introducing Coexist: your new all-in-one home management app
May 14, 2023
We're excited to announce that the Coexist mobile app is now available worldwide on Android and iOS - just in time for Mother's Day! We can't think of a better way to honor hard working parents than by introducing our all-in-one home management hub today. Your home now has a central repository for managing tasks, sharing lists, and planning meals.
Housework is essential and relentless work, but it's also often undervalued and invisible. If we valued unpaid domestic housework at minimum wage, it would be worth $10.8 trillion, or 3x the size of the tech industry worldwide. A nationally representative study of the U.S. by Harvard Business School found that 25% of divorcees cited “disagreements about housework” as the top reason for their divorce.
The mental load of managing a home is heavy, and we need specific tools to make this work more manageable. We spoke with hundreds of people over the past couple of months who are fed up with having to rely on either lots of niche housework apps, pen and paper, scattered text messages or even enterprise software to coordinate this work today.
The good news? We know that when housework is more equitably distributed, couples experience higher relationship satisfaction and lower divorce rates.
At Coexist, we see a tremendous opportunity to build the future of home management. We're inspired by three key trends: the ongoing gender gap in unpaid domestic work, the increased time spent at home due to remote work and inflation, and the explosion of AI applications for automating housework planning and coordination.
With all this in mind, we set out to build Coexist. Our team is feverishly committed to helping people spend more quality time with their loved ones by making housework more visible, thoughtfully divided, and automated.
We are so grateful to our hundreds of incredible beta testers who patiently helped us to shape Coexist into what it is today. This is only the beginning of our journey, and we sincerely hope you'll join us. Download the Coexist app for free today and start enjoying a more organized and connected home life. Happy Mother's Day, and happy Coexisting!